🎥 Promptcraft: Showing Off Sora

It’s been a bit since Sora went live for widespread use, and (now that the signup page isn’t overloaded), we’ve had a chance to see what it can do. Spoiler alert: it’s cool, but it’s not magic. Creating short promotional videos for your inventory still takes a little effort to get right.

So, how do you make sure Sora works for you instead of making you work twice as hard? Let’s break it down.

Why It’s Not Plug-and-Play

• Sora’s video tool generates fast, flashy results, but it doesn’t always get the details right.

• Without clear guidance, it might mix up models, exaggerate features, or go too “creative” on visuals.

To make your videos accurate, professional, and ready to sell, you need a solid plan.

Step 1: Nail the Details

Start with a prompt that leaves no room for guessing.

• Include: Year, make, model, trim, and color.

• Highlight key features, like a panoramic sunroof or leather seats.

• Add a purpose: “Show this vehicle as stylish and tech-forward.”

Example:
"Create a 30-second video for a 2023 Toyota Camry XSE in white with black rims. Highlight its leather seats, panoramic sunroof, and advanced safety features. Use a professional tone for a dealership audience."

Step 2: Guide the Visuals

Sora isn’t psychic—help it out!

• Attach reference images of the car to ensure accurate depictions.

• Be specific: “Include the correct front grille design for the 2023 model.”

Step 3: Polish and Brand It

Sora delivers the bones, but you add the flair.

• Watch the output for mistakes (a missing trim feature or an overly wild design).

• Add branding: dealership logo, contact info, and a clear CTA like “Book your test drive today!”

Why It Works

With the right prompts and a little polish, Sora becomes a powerful sales tool. It gives you eye-catching videos that highlight your inventory without hours of editing.

AI isn’t here to replace your skills—it’s here to amplify them. Now go show off those rides! 🚗