📈 Fast-Tracking AI Growth

Biden's Outgoing Executive Order, Claude vs. ChatGPT, and Transforming Dealerships

"The greatest danger of AI is that people conclude too early that they understand it."

—Eliezer Yudkowsky (Senior Research Fellow at
the Machine Intelligence Research Institute)

The AI Breakdown

✍️ Biden’s AI Order

Last week, just prior to his departure, former President Joe Biden signed an executive order designed to speed up the building of data centers and clean energy facilities to help the U.S. grow its AI capabilities quickly and at scale.

The plan? Fast-track the construction of AI data centers on federal land, power them with clean energy, and keep critical tech firmly on American soil.

Top Tools

🎨 Wait, ChatGPT Isn't the Only AI That Will Write Stuff for Me?

There’s a new-er AI in town, and it’s here to make your life easier (and maybe even cooler).

While ChatGPT has been stealing the spotlight, Claude by Anthropic has been quietly flexing its AI muscles. Named after Claude Shannon (the father of information theory, in case you needed a conversation starter for your next trivia night), this AI is all about safety, alignment, and seriously solid performance.

So, what’s the deal with Claude? Keep reading here to find out.

Prompt of the Week

We all know that selling cars isn’t one-size-fits-all. Whether someone’s shopping for their first car, upgrading to something family-friendly, or eyeing that top-of-the-line luxury ride, every customer has different needs and preferences. That’s why building a detailed profile of your ideal customer is so useful—it helps you figure out who you’re trying to reach and what’s going to resonate with them.

This prompt is a great way to get started. It can help you break down key traits like who your best customers are demographically, what motivates them to buy, and how they typically approach a purchase. That way, instead of casting a wide net and hoping for the best, you can focus on the people most likely to walk through your doors (or hit your website) and drive away happy.

Create a comprehensive profile of my ideal customer, including demographic information, psychographic characteristics, and purchase behavior, that will help me identify and target the right people for my [Lexus dealership located in Miami, Florida].

Fresh Finds For Auto Pros

  • Data Management: Julius
    AI data analyst that helps you both analyze and visualize your data.

  • Marketing & Advertising: Blaze
    Creates personalized social media, blogs, newsletters, and websites in your brand voice and style.

  • Content Creation: InVideo
    An AI video editing tool that can be used to unlock your creativity and turn any idea into a full-length video.

Hear From The Experts

Think AI in dealerships is just about glorified chatbots? Think again.

In The Dealer Playbook podcast, Michael Cirillo gets into the weeds with Maarten Bekkers, founder of AutoChat, on how smart dealerships are flipping the AI script.

From cutting through the noise to spotlighting real opportunities, Bekkers shares how AI tools are reshaping the customer journey. Imagine an assistant that never sleeps, doesn’t spill coffee on itself, and delivers personalized service that actually feels personal. The result? A more efficient process that doesn’t sacrifice the premium experience that customers expect.

For anyone in auto retail wondering how to balance efficiency with authentic customer connections, this is a must-listen—catch the full replay here.

Bits and Bytes

  • OpenAI partnered with its biggest investor, Microsoft, to lay out steps the U.S. should take to stay ahead of China in the race to develop advanced AI. 🤝

  • Meta is in legal trouble again after being accused of using pirated data to train their AI models. ⚖️

  • Even L’OrĂŠal is planning to leverage generative AI to create more eco-friendly cosmetic products. 💄

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