🎬 Details, Examples, And Context (Oh My!)
OpenAI's Future, Old Hill/New King?, and How to Make Sora Work
“I think what makes AI different from other technologies is that it’s going to bring humans and machines closer together. AI is sometimes incorrectly framed as machines replacing humans. It’s not about machines replacing humans, but machines augmenting humans.”
— Robin Bordoli, partner, Authentic Ventures
The AI Breakdown
OpenAI’s For-Profit Shift Explained
OpenAI is making waves by transitioning its for-profit arm into a Public Benefit Corporation (PBC) in 2025. This move aims to secure billions in investment to stay competitive in the rapidly evolving AI landscape. By adopting a PBC model, OpenAI pledges to balance shareholder interests with its mission to ensure AGI benefits humanity.
However, not everyone is on board. Elon Musk, a former co-founder, has criticized the shift, arguing it prioritizes profit over OpenAI’s original nonprofit vision. OpenAI counters that the change is essential to fund the massive resources—computing power, talent, and infrastructure—required for safe and scalable AI development.
For the AI industry, this shift could set a precedent, demonstrating how mission-driven companies can blend profit with purpose. But as AI tools become less accessible and more integral to industries like automotive, one thing is clear: the first one was free—keeping up will cost ya.
Check out the full article here.
Top Tools
Perplexity AI: Can a Smarter Search Engine Break Through?
Perplexity AI is carving a niche as a research tool focused on delivering concise, citation-rich, and context-aware answers. Unlike ChatGPT’s creative flair, Perplexity thrives on enhancing searches rather than replacing them. Its strengths include handling complex queries, summarizing information, and offering specialized modes like Academic, Social, and File Analysis.
Tips for Using Perplexity AI Effectively:
Be Specific: Detailed queries yield sharper answers.
Follow Up: Use follow-up questions to dig deeper.
Verify Data: Cross-check critical insights, even with citations.
While Perplexity isn’t a household name, its recent Pro plan introduces advanced AI models and API integration, hinting at its potential to become a foundational tool for industries like automotive. Curious about its journey and future? Check out the full article to see how Perplexity might redefine the AI search landscape.
Prompt of the Week
Promptcrafting: Showing off Sora
It’s been a bit since Sora went live for widespread use, and (now that the signup page isn’t overloaded) we’ve been trying to get something cool out of it. Turns out the new short video generating, too, isn’t dummy-proof just yet.
Here is a video I made using the prompt:
“Can you make an image of a 2024 Ford F-150 Lightning doing a sweet burnout?”
Absolute chaos…
Let’s Try That Again…
After researching some promptcraft I was able to produce a more effective clip:
“Please make a video of a 2023 Toyota Camry XSE in white with black rims with Leather seats, panoramic sunroof, 8-inch infotainment screen, doing a sweet burn out.”
It's a bit more convincing!
The Difference?
Details, Examples, and Context
Check out this full article about Sora Prompcrafting, or check out the gist below.
Line-by-Line Template for SORA Prompts
1. Vehicle Details
Year: Specify the exact model year (e.g., 2023).
Example: 2023Make: Include the manufacturer name (e.g., Toyota, Ford).
Example: ToyotaModel: Add the specific model name (e.g., Camry, F-150).
Example: CamryTrim: Mention the trim level if applicable (e.g., XSE, Limited).
Example: XSEColor: Describe the vehicle’s color and any notable features (e.g., black rims, white exterior).
Example: White with black rims
2. Highlight Key Features
Interior Features: What stands out? (e.g., leather seats, touchscreen).
Example: Leather seats, panoramic sunroofTechnology/Performance Features: Any tech or performance upgrades?
Example: Advanced safety features, 8-inch infotainment screen
3. Context for the Video
Purpose: Why are you creating the video? (e.g., promotion, education, social media).
Example: A promotional video for a dealership showcasing this model’s style and tech.Target Audience: Who is the video for? (e.g., families, tech-savvy buyers).
Example: Tech-savvy buyers looking for a stylish and reliable car.Tone: Describe the tone (e.g., professional, upbeat, engaging).
Example: Engaging and professional.
Bits and Bytes
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