They say the early bird gets the worm, but the second mouse gets the cheese. OpenAI seems determined to snag both. Nobody “searches the web” anymore—they “Google it.” Recently, someone asked me if “Ford was going to release any Teslas,” as if every EV now has Musk’s fingerprints on it. And let’s not even start on how every AI is casually referred to as “[Insert Company Here]-GPT.” OpenAI wants to make sure it stays the GPT of GPTs, but will it? Beats me—I just read and tell you what I read. Something AI tried to replay on Day One. But here I am, and here you are. So for now: Skynet 0, us 1.

Now that we’ve got the existential dread out of the way, let’s dive into why ChatGPT has everyone in a tizzy—and how auto industry pros can get their slice of the AI pie before it gets gobbled up.

Like Weird Dreams That Other People Can Watch

OpenAI’s Sora, launched today, allows users to create AI-generated videos using simple text inputs. Think of it as DALL-E’s video-savvy sibling. Users can type out a scene description, and Sora generates high-definition video clips, extends existing videos, or even fills in missing frames. Bonus: It’s included with ChatGPT Plus and Pro accounts—no extra fees (yet).

Sora has already stirred excitement (and some controversy) among early testers and artists. It’s competing in a growing market alongside tools from Google, Meta, and Amazon, with ambitions to dominate the next frontier in generative AI: video. While OpenAI is balancing creative opportunities with concerns about misuse (looking at you, deepfakes), this tool is setting the stage for a whole new era of content creation.

If video is on your radar, whether for marketing, storytelling, or just for fun, Sora is a must-watch.

What Is ChatGPT? (And Why Should You Care?)

It’s a chatbot, sure, but not the kind that gets stuck in a logic loop when you ask it about its feelings. ChatGPT is a supercharged conversational AI capable of whipping up detailed emails, fixing your coding errors, or generating sales pitches while you sip your morning coffee. Think of it as your unpaid intern who never takes a break or steals your stapler.

OpenAI’s Latest Play: ChatGPT Pro

Brace yourself for a subscription that costs more than your streaming bundle but promises to work harder than your top salesperson. ChatGPT Pro ($200/month) unlocks the powerhouse o1 Pro model. Here’s why you might want to fork over the cash:

• Sharper Reasoning: Tackles problems that make your brain hurt—think PhD-level science and competition-grade math.

• Speed Demon: Gets you results faster, so you spend less time waiting and more time winning.

• Advanced Voice Mode: For when typing is just so last decade.

Will it clean your showroom or close a sale? No. But it might just make the rest of your team’s jobs a whole lot easier.

Future-Proofing: OpenAI’s Vision

Not content with text alone, OpenAI’s roadmap includes multimodal tools like Sora, their much-hyped video generator. Add to that deeper reasoning, image recognition, and maybe even the ability to read your mind (kidding... probably), and it’s clear they’re aiming for AI omnipresence.

For dealerships, this means AI that can draft your emails, produce promo videos, and maybe even automate customer follow-ups. The future’s looking... efficient.

Your Burning Questions Answered

$200 a month? Really?

If you’re balking, ask yourself—what’s the cost of wasting time on poorly worded emails or botched social media posts? Spoiler: More than $200.

Will it actually sell cars for me?

Nope. But it’ll draft the kind of pitch that turns a tire-kicker into a buyer. Think of it as the ace up your sleeve.

Isn’t this just a gimmick?

And email was just a fad, right? It’s not 1995 anymore. Get with the times.

Master Class: Using ChatGPT to Crush It in Auto Sales and Marketing

Here’s how to use ChatGPT like a pro without falling into the “tech-bro” trap:

1. Turbocharge Your Social Media

• Generate Post Ideas: “Write five Instagram captions for a luxury SUV clearance event.”

• Engage Like a Boss: Quickly craft personalized replies to comments and messages.

2. Streamline Your Operations

• Follow-Up Gold: “Draft an email thanking a customer for their visit and highlighting the features of the car they test-drove.”

• Automate Inventory Listings: Let ChatGPT churn out SEO-friendly, detailed descriptions for your entire inventory.

3. Unlock Creativity on Command

• Ad Copy That Pops: “Write a slogan for our dealership’s New Year sales event that emphasizes reliability and innovation.”

• Training Scripts: “Create a role-play dialogue for training sales staff on handling EV-related objections.”

Recent Headlines: ChatGPT in the Wild

• “AI Goes Ivy League”: ChatGPT Pro tackles PhD-level problems. Will it ace your next sales report? Probably.

• “From Text to Video”: With the rumored launch of Sora, OpenAI is diving into AI video generation. Need a promo video? You might not need an agency anymore.

• “The New Intern”: AI is being used to clone personalities. Creepy? Sure. But imagine training a virtual assistant that acts like your star salesperson.

Why You Need This in Your Dealership Right Now

AI isn’t here to take your job but to make you better at it. For sales and marketing pros, it means less time sweating over emails and ad copy and more time doing what you do best—connecting with customers.

ChatGPT isn’t just a chatbot. It’s the Swiss Army knife of AI. Use it to cut through the clutter, streamline operations, and craft campaigns that actually resonate. This game is not just about being the early bird or the first mouse—it’s about knowing which one you need to be and when.

Read More:

• Introducing ChatGPT Pro

• The GPT Era Is Already Ending

• ChatGPT Pro comes with unlimited access to o1 model and a $200 price tag

• OpenAI’s GPT-4o Makes AI Clones of Real People With Surprising Ease

• ChatGPT's new model attempts to stop itself from being shut down, later 'lies' about it

• 12 Days of OpenAI LIVE: Sora is here and it's a huge deal

• Why Your Company May Buy OpenAI’s New $200-a-Month ChatGPT Pro Subscription