💬 Carfluent’s Bilingual AI Solution

As dealerships look for new ways to stand out in a competitive market, one crucial area remains largely untapped—effective communication with Spanish-speaking customers.

That’s where Carfluent can help. It’s an AI-driven platform designed to deliver a seamless bilingual experience for customers in both online browsing to offline sales.

With Latinos accounting for nearly 18% of U.S. new-vehicle purchases, engaging this demographic isn’t just an option—it’s a necessity.

What Is Carfluent?

Carfluent is a bilingual AI-powered platform tailored specifically for automotive dealerships. By integrating with dealership websites, Carfluent enables Spanish-speaking customers to browse inventory, search for vehicles, and engage with the dealership in their native language. Unlike generic translation tools, Carfluent uses a specialized language model trained on automotive-specific data, ensuring more accurate and context-aware translations.

But Carfluent’s value doesn’t stop at translating web pages. It supports dealers in routing leads to Spanish-speaking staff members and ensuring a consistent bilingual experience across the sales funnel.

How Does It Work?

Carfluent operates by embedding bilingual capabilities directly into dealership websites, enabling:

• Bilingual Inventory Search: Customers can switch between English and Spanish effortlessly while browsing available vehicles.
   

• Lead Routing: Once a lead is generated, Carfluent’s system can identify the customer’s preferred language and direct the inquiry to a Spanish-speaking team member, enhancing the buying experience.
   

• Contextual AI Translations: By focusing on industry-specific terminology, Carfluent minimizes the risks of inaccurate or inappropriate translations that can arise from using general-purpose tools like Google Translate.

Platform Highlights

• Tailored for Automotive: Carfluent isn’t a generic language tool—it’s purpose-built for automotive dealerships. Its AI model is designed to handle the specific needs of car buyers and dealers, from inventory details to financing options.
   

• Simple Integration: The platform integrates directly with existing dealership websites, requiring minimal effort to get started. Carfluent works closely with website providers to ensure a smooth setup and launch process.
   

• Support for Offline Engagement: Beyond online browsing, Carfluent supports dealerships in providing a full bilingual experience by routing leads to Spanish-speaking team members for in-person interactions.
   

• Scalable Solution: Whether a dealership is single-rooftop or part of a large auto group, Carfluent’s platform scales easily to meet different operational needs. This flexibility allows dealerships of any size to implement bilingual capabilities without disrupting their existing workflows.

Limitations to Note

• Spanish-Only Support: At present, Carfluent supports only Spanish, but the company has plans to expand into other languages as demand grows.
   

• Dependence on Bilingual Staff: To fully leverage Carfluent’s lead-routing capabilities, dealerships must still have Spanish-speaking team members available to handle more complex inquiries and to close sales.

Have you tried Carfluent yourself? What’d you think? LE