"Some people call this artificial intelligence, but the reality is this technology will enhance us. So instead of artificial intelligence, I think we'll augment our intelligence."

—Ginni Rometty, Former CEO of IBM

The Unsung MVP of Super Bowl LIX

AI may not have scored a single touchdown, but it absolutely dominated Super Bowl LIX.

At this year’s big game, artificial intelligence wasn’t just stealing the spotlight in the commercials, it was predicting plays, analyzing stats, policing the crowd, and attempting to make AI-powered glasses the must-have accessory of the year.

So what happens when artificial intelligence hijacks the most-watched TV event of the year? Let’s break it down.

Big Tech’s Ad Invasion

Super Bowl ads have always been a mix of spectacle and sales pitch, but this year, AI was often the product and the message:

• OpenAI played the “we’re changing the course of human history” card with a dramatic ad linking ChatGPT to humanity’s greatest achievements—fire, the wheel, text prediction.
   

• Google’s Gemini tried to be everyone’s friendly life coach, helping a dad prep for a job interview while raising his daughter. Sweet? Sure. But when Gemini’s other ad claimed that gouda makes up 60% of global cheese consumption (spoiler: it doesn’t), Google had to quietly edit the mistake with their tail between their legs.
   

• Meta’s Ray-Ban AI glasses recruited the holy trinity of Chrises—Pratt, Hemsworth, and Jenner—to prove that AI can help you identify artwork (or at least make you look like you know what you’re talking about).
   

• Salesforce tried to sell AI as a high-end concierge service, with McConaughey and Woody Harrelson arguing that AI can elevate your flying experience.
   

• GoDaddy’s AI tool got the full Walton Goggins treatment, with the actor pretending to run a goggle empire using AI-generated branding. The message? You don’t need experience or expertise—just a chatbot and a dream.

And then there were the non-tech brands cashing in on the AI moment. Cirkul ran an ad where Adam Devine accidentally ordered 100,000 water bottles using an AI assistant (which the company turned into a real-life giveaway).

Coca-Cola on the other hand went full damage control, reassuring everyone that AI isn’t replacing human creativity…despite using AI to replace human creativity.

In the Stadium

The AI hype wasn’t limited to commercial breaks. On the field, AI was working overtime:

• New AI platforms like Next Gen Stats turned every move into a data point, predicting plays before most fans finished their last chant.
   

• The NFL’s Digital Athlete program ran predictive injury assessments, helping teams decide when to pull a player or let them push through.
   

• AI-driven security systems monitored the stadium, making sure the only people sneaking into suites had the proper creds.
   

• AI-powered betting models crunched the numbers with most edging out the Chiefs for a win—proof that even the smartest computers still can’t account for the power of the human spirit.

Optimizing Fixed Ops with AI

Time slips away fast in Fixed Ops, and inefficiencies—like warranty processing delays and unclear workflows—only make things worse. Instead of constantly putting out fires, AI can help identify and fix the root causes of these issues.

This article from Kyle Newsom, Co-Founder of VISPERIO, breaks down how AI-powered tools can streamline documentation, simplify SOP (Standard Operating Procedure) creation, and make daily operations smoother.

The result? Less stress, reclaimed time, and bigger profits.

Learn more in the full article here.

Localized Follow-Ups That Start a Conversation

Follow-ups are part of the game, but they can feel like a speed bump for both the sender and the receiver. What if, instead of just checking in, your follow-ups became conversation starters—something your customers might actually look forward to?

This week’s prompt is in two parts:

1️⃣ Generate a list of local fun facts, trivia, and history.

2️⃣ Use those fun facts—along with your brand identity and personal style—to craft engaging follow-up messages.

Now, simply feed GPT your store’s About Us page, a few personal preferences (Do you say Howdy, Hello, Hi, Hey, Yo?), and you’ve got a ready-to-use AI thread that helps you craft follow-ups that keep your store, your community, and you top of mind.

Give it a try, and send us some examples of what you generate!

• Management & Operations: Tana
  Part automated-list builder, part note taker, part application enabler, and part organizer, this app helps people and teams simplify their to-do lists.
   

• Content Creation: Sonofa
  Transform any webpage, PDF, or image into podcasts that you can listen to anywhere.

• Data Management: Adverity
  Collect, manage, and share your data with ease all from this one easy to use platform.

• An international summit in Paris is bringing together world leaders and tech titans from all over the globe to address the future of AI. 🌎

• Elon Musk’s Department of Government Efficiency is pushing to rapidly develop GSAi—a custom generative AI chatbot for the U.S. General Services Administration. 🇺🇸

• House lawmakers are pushing legislation to ban the Chinese artificial intelligence app DeepSeek from federal devices. 📵