🤖 AI Gets Real at CES
Looking Back on CES 2025, a Bilingual AI Solution, and Reviewing Your Reviews
“Conversations around AI aren’t just happening within one industry or organization — these conversations are top of mind across genders, generations, occupations, and industries. In general, business owners, business leaders, and professionals at all levels should be developing their understanding of AI and embracing their AI literacy.”
—Dr. Karin Kimbrough, Chief Economist at LinkedIn
The AI Breakdown
🦾 CES 2025 Round-Up
CES 2025 is a wrap, and if there’s one thing that stood out, it’s how artificial intelligence has evolved from big promises into real, tangible improvements. Gone are the days of vague hype—this year, AI showed up in ways that actually make life easier.
From everyday gadgets that learn your habits to smarter home energy systems cutting down costs, AI is finding its way into everything. Even car tech got a major boost, with Honda rolling out production-ready EVs featuring AI-driven performance and Hyundai debuting a holographic windshield that might just change the way we see while we drive.
We break down the standout trends and innovations that made waves this year—keep reading here for more.
Top Tools
💬 Carfluent’s Bilingual AI Solution
With Spanish-speaking customers making up nearly 18% of new car buyers, dealerships can’t afford to miss out simply due to language barriers.
That’s where Carfluent comes in—an AI platform designed to give your website bilingual capabilities, so your Latino customers can browse, search, and engage without feeling lost in translation.
But it’s not a one stop shop—Carfluent works best when paired with real Spanish-speaking staff for a seamless online-to-showroom experience.
We dug into how it works, its strengths, and where it might fall short. Dive into the full scoop here.
Prompt of the Week
When it comes to understanding what really resonates with your customers, there’s no better source than their own words.
By analyzing reviews, testimonials, and feedback, you can uncover key themes that drive purchasing decisions—and turn those insights into actionable strategies to enhance the customer experience.
Step 1: Pull together reviews from Google, social media, surveys, or customer testimonials and compile them into a document or spreadsheet. The more variety you have, the better your analysis will be.
Step 2: Run those reviews through Chat-GPT using this prompt to analyze your collected feedback:
I’m going to tell you what people say when I ask them why they bought our product. Acting as a copywriter, tell me the top 5 themes throughout. Pull out 3 pull-quotes for each topic to support that.
[Attach document or file of reviews.]
Step 3: Tweak the prompt further for more specific insights. For example, you could request it point out only the harshest reviews, or how customers generally feel about the service department.
Fresh Finds For Auto Pros
Management & Operations: Matador
Provide personalized assistance, streamline sales processes, and enhance customer satisfaction through automated customer-facing workflows.Inventory Management: Predian
Next-level inventory oversight for dealers, utilizing AI and ML for predictive analytics.Marketing & Advertising: Surfer SEO
Content optimization tool that analyzes the top-ranking pages for a given keyword and provides data-driven recommendations to help you write content that is more likely to rank higher in search results.
Bits and Bytes
American automakers were noticeably absent from CES this year. đź«Ą
The Biden administration is discussing new rules for exporting advanced computer chips used in AI. đź’»
Mercedes is rolling out an AI-powered “conversational navigation” feature using Google Cloud’s Automotive AI Agent. 🗣️
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